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#50 Dr. John Izzo: The Purpose Revolution

By Michael Cameron. On Mar 9, 2018.


Click on the link above to listen to the full audio podcast!


Dr John Izzo is the bestselling author of seven books including the international bestsellers Awakening Corporate Soul, Values Shift, The Five Secrets You Must Discover Before You Die, The Five Thieves of Happiness and Stepping Up. John’s passion in helping organizations activate purpose with employees and customers has inspired him to write his 8th book, The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good, to be released March 13, 2018.

Over the last twenty ears he has spoken to over one million people, taught at three major universities, advised over 500 organizations and is frequently featured in the media by the likes of Fast Company, PBS, CBC, the Wall Street Journal, CNN, and INC Magazine. He has advised some of the best companies in the world on activating purpose including DuPont, TELUS, Manulife, McDonald’s, SAPA, RBC, Lockheed Martin, Qantas Airlines, Humana, Microsoft, and the Mayo Clinic.

John was a pioneer in the Corporate Social Responsibility and Sustainability movements and is an Adjunct professor at the University of British Columbia where he is a co-founder of The Men’s Initiative which is dedicated to creating a more “equitable, compassionate and sustainable world through enhancing the wellbeing and integrity of men.” John also serves on the Advisory Board of Sustainable Brands.

There are a number of reasons why today’s leader needs to care about purpose within their organization:

  1. Talent is the number one reason why purpose should matter to today’s business leaders.
    – 60% of millennials would take a pay cut to work for a company that gave them a sense of purpose
    – 37% of the global workforce are purpose-focused
  2. Because consumers care and will start to demand it. Customer acquisition and retention are solid reasons.
  3. Because we all need to care about what we put out in the world.
  4. Risk: Investors and shareholders are demanding purpose focused, socially responsible companies.

Dr. Izzo shares strategies for organizations to become more purpose-focused. We talk about the Purpose Gap and how you can communicate to your consumers and staff what your purpose is.

We have to start talking about job purpose, not job function.”

There are a lot of actionable gems in this interview. You can find a copy of the book here (You can also download a free chapter) 

The Purpose Revolution

Dr. Izzo is also a co-founder of The Men’s Initiative

The Mission Of The Men’s Initiative Is “to Enhance The Integrity And Well-being Of Men For The Benefit Of Families, Communities And The World.”

The Vision Of The Men’s Initiative Is “men Strive Together For An Equitable, Compassionate And Sustainable World.” 

Some Additional Links:

Dr. John Izzo
The way we think of charities is dead wrong

 

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